About Us

Who We Are

ProofTec is an Australian technology start-up that was born through the belief it should be possible to have an accurate and undisputable digital record of an asset that temporarily changes hands.In a technological world, paper-based record keeping isn’t enough! While the technology is well suited to a broad range of industries, ProofTec is currently focusing its software on the car rental market, utilising both still and video images to show incremental change in the condition of a vehicle between image sets. With a simple technology platform, the ProofTec solution provides proprietary and easy to use software to identify, assess and report damage. It’s backed with services ranging from installation, training and software / hardware servicing, maintenance and updates, to customised dashboard reporting and automated customer summary reports. Built on a philosophy of transparency and trust, the ProofTec solution is designed to benefit both vehicle owners and renters, removing all subjectivity, and in its place, driving peace of mind.

Meet The Prooftec Leadership Team

They bring a combination of deep vehicle industry and market knowledge, combined with expertise in AI, software design and development, engineering and construction.

Our Team

Danny Cohen

Chief Executive Officer
Danny is the Chief Executive Officer of ProofTec and has over 10 years of M&A experience across infrastructure, engineering, construction and financial services. He has played a pivotal role in setting corporate strategy, investments and divestments across the entire capital structure, restructuring, project management and implementation, and business case development and review. He is highly experienced in the identification and growth of start-ups and their subsequent integration into larger corporates, particularly in the tech space. His previous roles include senior leadership across Strategy, Corporate and Investment Development at organisations including BSA, Commonwealth Bank, Ventia and KPMG. Danny has a Bachelor of Commerce (Accounting) & Bachelor of Applied Finance from Macquarie University. Connect with Danny on LinkedIn now.

Hamish Mitchell

Chief Operating Officer
Hamish is the Chief Operations Officer of ProofTec and has over 14 years of experience in the car rental industry across sales and marketing, operations and general management. His background in financial services coupled with his deep experience across optimising business structures to drive cost efficiencies and create value, and utilising new technology and digital opportunities to enhance performance has led to his exceptional delivery of large-scale change programs. He led the foray of Budget Car rentals into the online space in 2005, providing the company with an early mover advantage in Australia. His previous roles included Senior Executive positions in sales, marketing and operations for Avis Budget Group Australia, general manager for Apex Car Rentals Australia and New Zealand, and he also led the integration of Apex into the Avis Budget Group post acquisition. Hamish has a Master of Business Administration from the University of New South Wales. Connect with Hamish on LinkedIn now.

Dr Jeroen Vendrig

Chief Technology Officer
Jeroen is the Chief Technology Officer of ProofTec and has over 20 years of experience in image / video analysis and interactive computer vision. He co-founded the university spin-off of MediaMill for the automatic creation of video summaries, has over 25 patent and grant applications, has penned and published more than 10 papers and has written for various business and consumer publications on IT topics. Projects he has led or worked on are related to video analysis and machine learning, applying machine learning/AI to surveillance, modelling scene activity over time, embedding video analytics on a network camera, algorithm development for improved quality display for compressed video, and information retrieval and interactive visualisation His previous roles included the Program Lead at a leading international R&D lab, Research and Development positions and Lecturer at companies including Canon, Cisra and the University of Sydney. Jeroen has a PhD in Informatics and a Master of Science, Business Information Systems from the University of Amsterdam. Connect with Jeroen on LinkedIn now.

Get in Touch

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